The Home Depot - Shop by Department Global Menu
www.homedepot.ca
Responsibilities: UX prime (Strategy, research, Interactive prototyping)
Research and Planning
Home depot site required an easy to use and intuitive mega menu, especially the redesign of Shop by Department menu. With the help of analytics and user testing a lot of pain points have been identified.
To start the project a comprehensive audit of industry competitors and best in class design patterns was conducted.
Wire frames
On the basis of competitive audit and information gathered from site analytics rough sketches were created and than converted into wireframes.
A detailed version wireframe was produced for menu systems to cover the vast content and category types. Consistency and ease of use were given special attention while designing the menu system.
Implementing input from marketings and merchandising department new sections like Popular Categories and promo section on the right rail were added.
Interactive Prototype
On the basis of the wireframes a high fidelity interactive prototype was created in Axure. The prototype depicted almost pixel perfect rendering of the finish design.
Two options of the menu were created and both were highly appreciated. Option A was implemented right away and option B being the more experimental one, was set aside for future use.
Option A
Option B
